About Course
Unlock the power of data with our Comprehensive Web Analytics Course! In today’s digital world, understanding your website visitors and their behavior is the key to business success. This course is designed to take you from a complete beginner to an advanced web analytics expert.
You will learn how to track, measure, and analyze website performance, uncover actionable insights, and optimize your website for higher conversions. Using Google Analytics 4 (GA4), Google Tag Manager (GTM), and advanced server-side tracking techniques, you will gain hands-on experience in setting up tracking systems, creating custom reports, and interpreting data to drive business decisions.
Course Content
Introduction to Web Analytics
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What is Web Analytics?
07:15 -
Types of Web Analytics (Traffic, Conversion, Behavioral)
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Key Metrics & KPIs (Page Views, Bounce Rate, CTR, Conversion Rate)
Understanding Google Analytics 4 (GA4)
Tracking Website Behavior
Server-Side Tracking & Data Layer
Reporting & Insights
Analytics Tools Beyond GA4
Capstone Project
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